New Media Minute Archive

  Since only one in twelve branded videos pass the one-million view mark, brands and producers are better off building an audience than going for a viral hit. There are…

  More consumers are relying on broadband-only connections in their homes, but that doesn’t necessarily mean they’re cutting the cord. Nielsen’s latest report reveals that there are now 5.1 million broadcast…

Advertising is becoming increasingly interconnected this year and more marketers are pushing out innovative cross platform campaigns, but how does each medium perform? They’re not all created equally and mobile…

Where will the next great breakthrough in marketing and measurement come from? A lot of ad agencies are betting on a social media metrics company called Bluefin labs. Every where…

What do you get when you combine a $500,000 online video buy with a $2.6 million TV campaign? A 14% percent boost in reach, an 18% jump in frequency and…

Like most TV networks, Scripps Networks has launched programming on mobile devices and tablets. So far, the programmer has found that tablet usage is four to five times that of…

After a robust 2011, online video advertising should enjoy another year of rapid growth and is on pace to increase 40% over last year. Some marketers will move money from…

Online video advertising is finally catching up to consumer viewing habits. The growth rate of video ad views in the third quarter outpaced the growth rate for video views for…

  About 40% of media buyers at marketers and agencies say that measuring ROI in online video is hard to do. That’s why marketers should outline goals up front so they can…